so FUN! Mercibeaucoup is one of my favorite and this is her AW2010 Collection.
According to her official website, her brand concept:
Purely, happily, beautifully, mercibeaucoup, neat and proper, but with some fun.
Do have something to say, but never with airs put on.
In the name, we show our dedication, never to forget, but everyday cherish, and the precious feeling of appreciation and thank.
http://www.mercibeaucoup.jp/#/concept
All the pieces in there are so pure, colorful, quirky and fun, every collection of Mercibeaucoup is like bringing you back into the fantasy world we all had in our childhood. The most AMAZING thing is those pieces can actually mix n match into different style, quirky yet wearable.
I love this brand too!!Like the video.
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